Fan Field Guide
College Football event guide

Palmetto Bowl: South Carolina vs Clemson

Columbia handles the crowd better than Clemson does, so the Columbia years are the easier trip. Either way, book before Thanksgiving.

Fan Field Guide Editorial Team / Editorial · Updated August 2026

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The basics

What this event actually is

When

The last Saturday of the regular season

Where

Williams-Brice Stadium, Columbia, South Carolina

Coverage

National broadcast windows, with the time set roughly two weeks ahead

Planning

How to plan the trip

The order that saves the most money and the most stress.

  • Lock the date first. Kickoff windows move, dates rarely do.
  • Book refundable lodging before buying tickets, because rooms sell out faster than seats.
  • Compare seat locations, not just price. Shade, wind and aisle access matter more than a few rows.
  • Confirm the venue bag policy and payment rules before you leave the hotel.
  • Plan the exit. Rideshare pickup zones are usually several blocks from the gates.
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The venue

Williams-Brice Stadium

Capacity 77,559Opened 1934Columbia, South Carolina

A tall, open stadium set apart from campus with big sideline upper decks.

  • Get in before kickoff for the entrance; the stadium is fully seated for it.
  • Upper deck stairs are steep and there are limited elevators. Plan for the climb.
Teams

Programs involved

Watching

If you are staying home

National broadcast windows, with the time set roughly two weeks ahead. Our conference viewing guide breaks down which package carries which window, including the streaming options that cover games not on national television.

How to watch guide